ORM-Online Reputation Management is the process of managing and improving the online reputation of a business or an individual on the online space.
A positive online reputation helps in getting more referrals and consumers to your business, assists in natural lead generation, thus positively impacting your bottom line.
The ORM-Online Reputation Management process consists of presenting a positive image of your business across online platforms. It generally includes tracking the sentiments of information or interaction available about your business, verifying, correcting and aligning the information to your business goals, seeding current and positive content about your business across online spaces, optimizing the positively classified content for preferential positioning and visibility and finally diluting or submerging the negatively classified content.
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