Local SEO marketing gives businesses the opportunity to geographically target customers. However, these people will only become your customer if they are made aware of your companys existence. When you enter a search on a desktop, 400% of the results are local listings. When searching on a mobile device, the local listing results increase to 60%. More importantly, leads generated from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct email and print advertising.
The secret to local SEO-Search Engine Optimization is giving the search engines a clear message that you are open for business and easily found. Because they will never call you on the phone to ask if you are reputable, it is our job to make sure your business is listed correctly in a wide variety of directories and databases. Those listings, coupled with good social media and reviews, create a message to Google and Bing that you are open for business and reputable. At the bottom of this page there is a more comprehensive breakdown of the factors that go into local SEO marketing.
We are one of the global experts to have participated in the annual Local Search Engine Ranking Factors study for five consecutive years and have been optimizing for local search from before Google Places existed. To date, we have created high returns for Local SEO marketing projects.
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